Wellness Kabar

Wellness Kabar is a health-forward campaign created to introduce a new line of better-for-you sushi options designed for an active lifestyle. Built around high-protein, low-calorie choices, the campaign positions Wellness Kabar as a modern, approachable solution for shoppers looking for balanced meals without sacrificing flavor or convenience.

With clean, energetic creative and lifestyle-driven messaging, the campaign delivers a cohesive brand moment across key retail and digital touchpoints—reinforcing Sushi Kabar’s commitment to innovation and healthier everyday options.