The Frankenfish Roll

Frankenfish Roll is a Halloween limited-time campaign created to bring seasonal excitement to the Sushi Kabar lineup with a playful, eye-catching LTO. Designed to drive in-store engagement and encourage trial, the campaign highlights the Frankenfish Roll as a festive, crave-able option that adds a fun twist to the shopping experience.

With bold, spooky-themed creative and cohesive messaging across retail and digital touchpoints, the launch delivers a high-impact seasonal moment that reinforces Sushi Kabar’s ability to innovate and keep the menu fresh year-round.